"GM: What business problem are you trying to solve?
"DM: In the simplest sense, business intelligence is about
providing better access to information for business users. It's a
need that spans nearly every industry, and companies of all sizes.
We have customers who use our software to analyse historical data
to set prices for tickets, optimise customer loyalty programs,
improve their employee training programs, or to measure the
effectiveness of their business partners.""
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