"But Dell is doing a few things differently as it navigates an
overdue turnaround. Over the past three years its position in the
PC industry has gone from dominator to underdog, as shoddy customer
service, weak international distribution, and outdated designs have
cost it the title of global market leader. (That isn’t all it
cost, as investors will tell you; Dell has also lost nearly $35
billion in stock market value since December 2004.)"