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Dell’s Comeback Machine

Aug 12, 2008, 17:01 (0 Talkback[s])
(Other stories by John Fortt)

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"But Dell is doing a few things differently as it navigates an overdue turnaround. Over the past three years its position in the PC industry has gone from dominator to underdog, as shoddy customer service, weak international distribution, and outdated designs have cost it the title of global market leader. (That isn’t all it cost, as investors will tell you; Dell has also lost nearly $35 billion in stock market value since December 2004.)"

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