"Not long after Joichi Ito uploaded a photo he had
taken of Internet pioneer Vinton Cerf to the online encyclopedia
Wikipedia last year, he noticed something odd. Most of the Internet
luminaries and technology gurus who had write-ups on Wikipedia had
poor-quality photos or none at all. It wasn't just that. "I
realized that some famous people have no free photos online," says
Ito, a U.S.-educated Japanese venture capitalist and co-founder of
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