"With Jobs at the wheel, Apple became the master of design. It's
not that Apple always brought something new to the table. Portable
music players, for instance, had been around for ages long before
the iPod took the world by storm. What Jobs did always bring was an
eye for quiet, graceful looks that combined function and appearance
into a single harmonious whole. No one, but no one, else has been
so successful at that in either computing hardware or
software."