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Hard Work is Dead. Call It 'Work Ethic 2.0'

Dec 19, 2008, 20:34 (0 Talkback[s])
(Other stories by James Maguire)

"When the "information age" started replacing the "industrial age," hard work seemed more important than ever. Until the 1980s, to use a computer was to program it. Silicon Valley corporate culture, from tiny startups to the massive Googleplex, emphasizes long hours and feverish work.

"But since the turn of the new millennium, the nature of work has evolved to the point where hard work is becoming less important to a successful work ethic than another, more useful value: attention...

"Now, we find ourselves with absolutely nothing standing between us and a universe of distractions -- nothing except our own abilities to control attention. Porn, gambling, funny videos, flirting, socializing, playing games, shopping -- it's all literally one click away. Making matters worse, indulging these distractions looks just like work. And it's easy to work and play at the same time -- and call it work. These new, increasingly compelling distractions get piled on to older ones -- office pop-ins, e-mail, IM, text messages, meetings and others."

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