"A2 -- People will realize quickly that Linux is something they
can use. It's a $12 billion investment [story] they can leverage to
compete better in the market. That realization is happening.
"[Companies] have learned that they can participate in the
higher-value, higher-margin choice Linux offers, both in embedded
and on the enterprise side. They can offer their own branded
software platform based on Linux, gaining a more direct
relationship to the consumer, instead of Microsoft branding [taking
precedence]. If Microsoft is getting 75 percent margins, you would
like some of that high-margin business. That is really the
lesson."
