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NVIDIA CEO: Atom Is Going to Hurt Software Industry

Jan 29, 2009, 23:33 (6 Talkback[s])
(Other stories by Thom Holwerda)

"NVIDIA's Ion platform combines the well-known Intel Atom 1.6Ghz processor to the GeForce 9400M GPU, providing a powerful graphics core in netbooks (in fact, the same GPU powers Apple's new MacBook). While release dates are as of yet unknown, the platform is supposed to arrive in the coming months.

"In any case, NVIDIA is in a precarious position. Basically every netbook sold today is an all-Intel machine, from the graphics core down to the processor. Considering the use-case of most of these netbooks - quick, on-the-go computing - most users probably won't need a really powerful GPU. The screen is mostly the limiting factor here. This obviously hurts NVIDIA, because they see a fast-growing market they're not part of."

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