"If you've ever started a small business, you know that getting
"enterprise-grade" benefits like health insurance is very
difficult. At Alfresco, for example, we ultimately joined a PEO
(Professional Employer Organization) called Trinet [PDF], which
aggregates many smaller companies to negotiate insurance plans with
companies like Blue Cross Blue Shield that would normally not
consider providing small companies insurance.
"Yes, individuals can get insurance, but it tends to be very
expensive to go it alone."