Schmidt a fitting keynote for newspaper convention (Google killed newspapers)
Apr 09, 2009, 13:34 (0 Talkback[s])
(Other stories by Kenneth Corbin)
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""All of us now live in this mixed world of user-generated
content and professional content," Schmidt said.
"The one-to-many media model that newspapers were born into has
been in a stage of deepening discredit for some time. Newspapers
get that. What they don't get is how to make money off their
expensive-to-produce content in the always-on era.
"For Schmidt, the answer is still advertising. Admitting he has
a bias (given that Google's revenue is 98 percent ad-driven),
Schmidt nonetheless held out hope that newspapers could do a better
job of tapping into their data about what types of stories readers
are interested in to serve more relevant ads. Sound familiar? It
should -- that same data has been the cow that keeps on milking for
Google."
""All of us now live in this mixed world of user-generated
content and professional content," Schmidt said.
"The one-to-many media model that newspapers were born into has
been in a stage of deepening discredit for some time. Newspapers
get that. What they don't get is how to make money off their
expensive-to-produce content in the always-on era.
"For Schmidt, the answer is still advertising. Admitting he has
a bias (given that Google's revenue is 98 percent ad-driven),
Schmidt nonetheless held out hope that newspapers could do a better
job of tapping into their data about what types of stories readers
are interested in to serve more relevant ads. Sound familiar? It
should -- that same data has been the cow that keeps on milking for
Google."
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