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Netbooks: Up from phones, not down from notebooks

May 19, 2009, 13:02 (0 Talkback[s])
(Other stories by Bll Weinberg)

"I think that one strategic error made by purveyors of Linux netbooks was to covet the volumes of the global mobile telephony market while following the business models and channels of the legacy notebook marketplace. Linux fans -- .orgs, Linux ISVs and device OEMS -- unfortunately approached the netbook opportunity as a downward extension of the desktop and portable PC business, with volumes of 297M units in 2008 (IDC).

"Instead, the Linux ecosystem needs to envision netbooks (and MIDs and tablets) as building on the worldwide mobile handset business, with its 1.28B annual unit shipments (Gartner) the most lucrative slice of which, smart phones, constitutes 14% (ABI) with 20% annual growth rates. The structure and dynamics of the mobile handset market depart from the PC business on several parameters:"

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