"While many of today's Web users associate the word "free" with
"download", Wired editor Chris Anderson said that the pricing
strategy dates back to the nineteenth century.
"He said that the free economy was made possible by the
industrial revolution and dates back to Jello. Anderson pitched his
latest book, called "Free: The Future of a Radical Price," at Wired
magazine's Disruptive by Design conference. Anderson is best known
for his Long Tail marketing thesis. "Free" details the changes
Anderson expects to see in the business models of the future."