""My job is just to take their pain away and make the problem go
away for them," he said. "They don't care" what's under the
"To Sobel, that's a strategy that more IT consultants, resellers
and major vendors should be following to bring the benefits, cost
savings, flexibility and quality of open source software to
"But the problem, he said, is that many existing vendors who
market open source applications continue to make the same mistakes
over and over--instead of marketing their products simply for what
they can do and solve for customers, they market them as open
source as though that's what sets them apart.
"Yet that's the wrong message, he said. For end users and SMB
business owners, they don't necessarily care that something is open
source. They just want it to do what they need to get done."