"With these chips, ARM wants to pursue various embedded markets,
like LCD TVs, settop boxes and handheld devices. It also sees the
new processors further opening up the markets for netbooks and
smartbooks, an emerging category of device with the guts of a
smartphone but the larger screen and keyboard of a netbook.
"This puts ARM on a direct collision course with Intel (NASDAQ:
INTC), but Nandan Nayampally, director of CPU marketing for ARM,
isn't sweating a battle with the chip giant."
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