"A week earlier, Apple had taken the wraps off an anti-Windows 7
ad campaign that will focus on upgrade hassles from Windows XP to 7
and also position Mac OS as less prone to viruses.
"Apple's negative marketing blitz will coincide with the
official availability of Windows 7. Moreover, IBM is making no
bones about its timing. Neither is Canonical, a vendor that also
plans to release the next edition of its desktop Linux OS, 9.10, on
October 29, "one week after Windows 7," according to an e-mail from
a company rep."