Top 10 Super Bowl tech ads
Feb 09, 2010, 12:33 (0 Talkback[s])
(Other stories by Valerie Potter)
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"Iomega: "Bermuda Triangle" (1998)
This clever ad shows the interior of an airplane flying through the
Bermuda Triangle, with multiple objects (and people) rapidly
disappearing around the spokesperson. But at least his data won't
disappear — there's an Iomega Zip drive and Zip disks on
board to back it all up.
"Ironically, Zip drives were often subject to a phenomenon known
as the "click of death" — a sound heralding the drive's
failure and complete data loss. As one editor described it, "You
suddenly heard a bunch of clicks from the drive and knew that this
was it; your data was dust.
"EDS: "Cat Herders" (2000)
Riffing on the idea that its business — managing information,
ideas and technologies — is like herding cats, Electronic
Data Systems takes the simile to its illogical extreme in this
masterpiece of deadpan humor. Rugged cowboys on horseback drive
recalcitrant kitties across the open plains, squint into the camera
and say things like, "Being a cat-herder is probably about the
toughest thing I think I've ever done."