"Fonality is jumping off one bandwagon and leaping onto
another. The company previously positioned itself as an open source
IP PBX phone system provider. But going forward, Fonality is
pitching itself as a leading provider of cloud-based phone systems
and unified communications for small business. The repositioning
also includes a recent CEO change. Here’s a look at
Fonality’s new strategy, and the implications for VARs.
"At first glance, Fonality has enjoyed some solid success in the
IP telephony market. The company’s Q4 2009 sales rose 20% vs.
Q4 2008. Similarly, Fonality acquired 28% more customers in Q4 2009
vs. Q4 2008."