"User trust has suddenly become the most important
attribute an Internet company can have.
"Who do you trust? More importantly, who do you mistrust?
"May 31 is "Quit Facebook Day." Some users are outraged over new
privacy policies that made sharing all personal content the
default. The company "rolled out a simplified version of its
privacy controls today, a single page where users can set who sees
"Too late. Facebook already damaged its own reputation by
mismanaging changes in privacy controls. That harmed reputation
will continue to haunt Facebook for years.
"The reason: Trust is now the most important service an online
company can offer.
"The public perception used to be that we "used" online
services. But it's slowly dawning on the public that, well, they
"use" us, too."
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