"A good BI tool or suite makes the difference between
acting on facts and assumptions, which can drastically influence
sales and profitability, said George Mehok, CIO of Revol Wireless,
which uses the open source Jaspersoft BI suite from Jaspersoft.
""Our most pervasive use of our BI toolkit is KPI reporting and
dashboarding," said Mehok, noting that the hyper-competitive nature
of the wireless industry forces Revol to track its performance at
various levels, including company, region, store and employee.
""Every report or dashboard includes a KPI or other metrics to
compare performance to targets — and that keeps us all
focused on accountability," said Mehok.
"Revol also uses analytics to uncover opportunities, validate
assumptions and solve problems associated with its sales, marketing
and customer service performance."