Leveraging proprietary software at the expense of customers
Aug 26, 2010, 20:05 (2 Talkback[s])
(Other stories by apexwm)
No-Size-Fits-All! An Application-Down Approach for Your Cloud Transformation REGISTER >
"The software was released in 2005, so it's about 5 years old.
There have been several versions released since then, and on one
hand I can see that they want their customers to re-buy their
software and pay for new versions. This undoubtedly makes support
easier for them, as they don't have to support as many different
versions. But on the other hand, they are essentially punishing
customers for not upgrading by a certain date. This to me is bad
practice. A discount, any discount at all, should be offered to a
customer if they purchased any previous version of the software.
This promotes return business and offers a way to establish long
term customer relationships. Simply forcing the customer to re-buy
by a certain date, then charging full price after that is