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Weekend Project: Piwik Supercharges Site Analytics with Open Source

Oct 09, 2010, 11:05 (1 Talkback[s])
(Other stories by Nathan Willis)

"The open source Web analytics program Piwik turned 1.0 in August, continuing its well-earned reputation as an easy-to-install, easy-to-use traffic monitoring solution. But if all you do is stick with the default options, you are not getting the full value that Piwik has to offer. This weekend, look into how you can extend Piwik's functionality to benefit your site.

"For those that are new to Piwik, it is an open source framework for tracking site visits and automatically generating statistical reports, much in the same vein as the proprietary offerings like Google Analytics or WebTrends. The basic methodology is common to most other analytics systems: it inserts a few lines of JavaScript into each page, logs the results in a database, and generates aggregate statistics for page views, referrals, search engine-driven traffic, and other useful metrics.

"The main distinction mentioned in most Piwik reviews is that you, the site administrator, are in complete control over the data. It is logged to a local MySQL database, never viewed by Google, Yahoo, or another third-party company with its own ax to grind."

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