The VAR Guy: Does Sold Mean Sold Out?
Sep 06, 2011, 15:02 (0 Talkback[s])
(Other stories by Christine Hall)
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"Several times a month while looking for updates for our
Facebook and Twitter feeds, I run across articles by an unknown
writer who pens a blog called The VAR Guy. He's usually Linux and
FOSS friendly, but not always. If you don't know, VAR stands for
'value-added reseller,' so sometimes he can understandably turn
downright proprietary – right when you least expect it.
Mostly, however, he's pretty fair, or as fair as you can expect
someone to be who would profit by getting you to sign up for long
term vendor lock-in.
"Now The VAR Guy has been sold. More specifically, The VAR Guy's
publisher, Nine Lives Media, which also publishes the web sites
MSPmentor and Talkin' Cloud, has been sold to Penton Media, a huge
business-to-business media company. At last count, according to
Wikipedia, Penton "publishes and produces 113 magazines, 96 trade
shows, 145 websites and has over six million subscribers across 17
different market segments." Their target markets run the alphabetic
gamut from Agriculture to Wealth Management. Nine Lives will become
part of Penton's 'Technology Group.'"