I was in the buzz-making business long before I learned how it was done. That happened here, at Linux Journal. Some of it I learned by watching kernel developers make Linux so useful that it became irresponsible for anybody doing serious development not to consider it—and, eventually, not to use it. Some I learned just by doing my job here. But most of it I learned by watching the term "open source" get adopted by the world, and participating as a journalist in the process.