Unomi: A Bridge Between Privacy and Digital Marketing
Oct 08, 2015, 09:00 (0 Talkback[s])
We live in a digital age where personalized experience is becoming a mandatory part of business. Companies are gathering massive amount of personal data about their users -- whether we like it or not -- to deliver personalized, enhanced experiences. Companies like Apple, for example, need personalized data to deliver news, music, and other services to their paying users. People are being tracked online 24x7, and the ability to link this personalized data to user behavior and then pinpoint that person is a serious privacy problem.