Wired: What's it All About, Linus?Nov 18, 1999, 17:15 (1 Talkback[s])
(Other stories by Leander Kahney)
"In a strategy at odds with the rest of Silicon Valley, Transmeta has kept its lip buttoned since its inception in 1995, uttering not a peep about products or plans...."
"Telling people that we're not going to tell them anything makes them very curious," he said. "Plus the caliber of people we have, it's a recipe to make people very interested and keep them interested."
"It's been surprising, frankly, that we got so much attention for not saying anything," Pescaro continued. "We didn't do it intentionally. We did it because we believe in this market -- you can't release a product that's just a piece of paper."