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The Register: Transmeta launches in London

Feb 21, 2000, 17:29 (0 Talkback[s])
(Other stories by Drew Cullen)

"Transmeta CEO Dave Ditzel breezed into London today to launch its SuperHype Crusoe CPUs to an indifferent British public. The fabless -- and chipless -- and productless -- company did not extend an invitation to The Register, Europe's biggest IT news site, which is based in London."

"...Ketchum Thomas PR. Its notion of engaging with British IT publications is to stick a notice up on Transmeta's web site. This follows:

'Transmeta will be holding an exclusive European press conference at The Design Museum in London, England on February 21, complete with demos and presentations from CEO David Ditzel and VP of Marketing Jim Chapman. Please respond to the contacts above by February 16 to reserve your seat.' "

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