U-Wire Today: Sony exec: We will beat NapsterAug 23, 2000, 23:05 (39 Talkback[s])
(Other stories by M.A. Anastasi)
"Napster will lose. Guaranteed."
"Or so says Steve Heckler, senior vice president of Sony Pictures Entertainment Inc., who spoke to more than 1,200 educators, researchers and other computing experts at a conference hosted by Cal State Long Beach this past weekend...."
"The [music] industry," Heckler said, "will take whatever steps it needs to protect itself and protect its revenue streams. It will not lose that revenue stream, no matter what...."
"Sony is going to take aggressive steps to stop this," Heckler told the Summer Forty-Niner. "We will develop technology that transcends the individual user. We will firewall Napster at source -- we will block it at your cable company, we will block it at your phone company, we will block it at your [Internet-service provider]. We will firewall it at your PC."