Reuters: IBM Makes Play for Linux Lead in New Ad Campaign
Sep 04, 2003, 14:00 (7 Talkback[s])
(Other stories by Michele Gershberg)
[ Thanks to Jason
Greenwood for this link. ]
"He's nine years old, bright-eyed and hungry to learn. Meet
Linux, or a human embodiment of the computer operating system, in a
new television commercial by International Business Machines Corp.
The ad airs next week during the U.S. Open Men's Finals and the
National Football League's kick-off on Sunday.
"Advertising and technology experts say the ad, created by WPP
Group's Ogilvy & Mather, shows computer maker IBM is staking
its claim to be a leader in the freely available software system
and seeks a wider audience to make that point.
"'This would be a move to take a growing trend that they can
associate with and lead its adoption by telling people why they
should care about it,' said Jeffrey Jones, chief executive at LB
Works, a Leo Burnett ad agency that specializes in building