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Reuters: IBM Makes Play for Linux Lead in New Ad Campaign

Sep 04, 2003, 14:00 (7 Talkback[s])
(Other stories by Michele Gershberg)

[ Thanks to Jason Greenwood for this link. ]

"He's nine years old, bright-eyed and hungry to learn. Meet Linux, or a human embodiment of the computer operating system, in a new television commercial by International Business Machines Corp. The ad airs next week during the U.S. Open Men's Finals and the National Football League's kick-off on Sunday.

"Advertising and technology experts say the ad, created by WPP Group's Ogilvy & Mather, shows computer maker IBM is staking its claim to be a leader in the freely available software system and seeks a wider audience to make that point.

"'This would be a move to take a growing trend that they can associate with and lead its adoption by telling people why they should care about it,' said Jeffrey Jones, chief executive at LB Works, a Leo Burnett ad agency that specializes in building technology brands..."

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