"The importance of the campaign organization itself has waned.
Instead, such effective message building means that the election
campaign is now a collaborative effort among far-flung groups that
never have to talk.
"Not unlike the computer world, where there is an arcane holy
war going on. It pits those software companies that would like to
keep their work completely private (Microsoft, Apple, and others)
against a widespread, informal network of computer enthusiasts who
have developed a computer operating system called Linux..."