"Like many stakeholders in the ad industry, members of the
coalition have been meeting with House leaders as they work to
craft the legislation. Lawmakers have held a series of hearings on
the subject as they struggle to balance the advocates' concerns of
protecting consumers against invasive or deceptive data collection
practices while ensuring they don't sabotage sectors of the economy
that are built on advertising.
"The bill could apply to data collection and targeting in the
offline world, though the coalition is particularly worried about
the new tracking technologies born from the Internet. The groups
are calling on lawmakers to establish a set of principles that
would govern data collection across the media landscape."