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NY Times: Fewer Computer Users Give Microsoft a Positive Rating

Aug 04, 1999, 00:49 (6 Talkback[s])

"In a nationwide telephone survey two weeks ago [New York Times/CBS News poll], 60 percent of the people who use a computer at work or at home said that they had a favorable opinion of Microsoft. Most companies would envy such an approval rating. But Microsoft is no ordinary company.

Just a year ago, 67 percent of computer users had a favorable opinion of the company in a Times/CBS poll. And when the same question, word for word, was asked in a Gallup poll in October 1997, 73 percent of computer users held a favorable view of Microsoft."

"Microsoft says that its own market research -- using a somewhat different methodology than the Times/CBS and Gallup polls -- finds no erosion in its public image. ...its favorable ratings have long held steady at 75 percent."

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