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ZDNet: The bug syndrome: Get used to it

Sep 02, 1999, 23:29 (3 Talkback[s])
(Other stories by Charles Cooper)

"So some enterprising hacker had a hot time with Hotmail, striking momentary panic into the hearts of 40 million or so subscribers... The news was good for a few headlines but quickly disappeared off the radar... until the next time..."

"You'd assume the sundry security breaches and e-mail exposures that now occur at regular intervals would put pressure on the powers-that-be to change. But the fact of the matter is that vendors have been shoving junk into the market -- without suffering any consequences -- long before the Web ever entered the popular lexicon."

"The delicious irony is how the offending parties invariably waltz away without paying a penalty. In the Hotmail episode, Microsoft didn't even bother to apologize and the stock price didn't tank. At most, the company suffered a minor public relations setback."

"More often than not, smart PR teams can turn logic on its head and spin what should be an enormously embarrassing occasion to the company's advantage -- something along the lines of, 'Hey, we care about our customers and this is proof positive of our commitment to quality.' "

"Imagine what might come to pass if the nation's bridge builders applied the same modus operandi: 'Whoops there goes another one -- but not to worry, version 1.1 will be crash-free.' "

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