32BitsOnline: Will Gartner Be Viable Competition for The Enquirer?Oct 15, 1999, 20:53 (6 Talkback[s])
(Other stories by Clifford Smith)
"While we do not view Gartner as a serious competitor for The Enquirer at the desktop, Gartner will not disappear from the computing landscape through 2004..."
"With the recent slide into the territory of corporate shill, and its current sucking up to multi-billion-dollar monopolistic freakshows, the growing hype in the press over Gartner and its variants, the question of Gartner's viability as a mainstream publication has arisen. While many feel that Gartner is the heir to The Enquirer's 2-bit crapola offerings and will soon surpass the Star in volume shipments, we are not nearly as sanguine about Gartner's prospects. Gartner has achieved a level of nonsubstitutable Hype and Baloney (see Note 1) and is tightly linked with hardware and peripheral vendors as well as independent software vendors (ISVs) and their kickbacks. To displace The Star, for instance, Gartner would have to offer some compelling feature or "killer Editorial" that is so overwhelming that it justifies a migration. The problem is that any article that can be created under the Enquirer can easily be paid for by Gartner, thus obviating any advantage. We currently see three potential scenarios for the future of Gartner at the desktop."