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ZDNet/Reuters: DoubleClick to delay data-gathering plan

Mar 02, 2000, 21:08 (0 Talkback[s])

"DoubleClick Inc., the Internet advertising firm whose methods for gathering personal data have come under scrutiny, says it will hold off on a plan to add people's names and addresses to its ad-tracking program until the government and industry agree on privacy standards."

"DoubleClick (Nasdaq: DCLK), which places advertising banners on Web sites and keeps track of who views them, is facing inquiries by the Federal Trade Commission as well as the attorneys general of New York and Michigan. It has also alarmed some privacy advocates, who are concerned that its activities give its clients too much access to personal information of unsuspecting Web users."

"[DoubleClick CEO Kevin] O'Connor admitted that he had 'made a mistake by planning to merge names with anonymous user activity across Web sites' but emphasized that the company had never implemented the plan."

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