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CNNfn: Staying private on the Web

Mar 08, 2000, 01:33 (2 Talkback[s])
(Other stories by Richard Richtmyer)

"In addition to industry stalwarts such as Symantec Corp..., which includes privacy features in its commercial Internet security software suite, a growing number of start-ups are moving into the business of selling us back our online anonymity. "

"These newly emerging purveyors of privacy... have devised ways that allow Web surfers to cover their tracks. ...Zero-Knowledge Corp., is betting that 'identity management' will become a valuable service to people who want the benefits of user profiling, while at the same time avoiding the perceived dangers."

"The Montreal, Canada, start-up sells a privacy-management program called Freedom, which allows users to surf the Internet using any number of pseudonyms, and covers their online tracks by routing them through a network of servers that encrypt their digital ID-card information. In that way, the company allows Web surfers to selectively reveal what information they want to share. ... 'You can have separate identities for the separate parts of your life,' Hill added. 'For example, you can have a health-care identity that you use to discuss your health care problems, and a separate identity that you use to apply for health insurance, which is your true identity. But now, those two identities are separated.' "

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