Westchester County Business Journal: Leveraging FUD Factor for Profitability
Jun 28, 2005, 23:30 (24 Talkback[s])
(Other stories by Stan Rosenzweig)
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"IBM's systemic FUD sales training brought it great success.
Then payback came when Microsoft used FUD to scare users away from
using IBM's competing operating system, PS-2 (The result: IBM's
PS-2 is history). Today, the Linux community uses FUD to overwhelm
us about the security dangers of Windows.
"Here's how it works. A competitor plants seeds of doubt to get
his prospect's heart rate pounding with thoughts of dire
consequences from dealing with the other guy..."