"When entrepreneur Adam Green introduced Michael Kowalchik to
the idea of reading lists (OPML subscriptions to customizable
collections of news feeds), it got the software developer fired up.
'I built a prototype of a reading list browser kind of thing, and
the more we talked the more we realized we had a lot of vision in
common,' Kowalchik says. 'I said, 'Hey, do you want to partner with
me on this?'' Green, who started out in an advisory role only,
decided he liked Kowalchik's interactive browser widgets so much
that he would invest his money and his time, and Grazr Corp. was
can configure to pick up any feed you like, without subscribing.
New entries appear at the top and older entries roll off the bottom
of the box, just like on a blog. The boxes fit nicely in the
sidebar of a typical two- or three-column blog, and Grazr.com
generates code for your blog based on your specifications. Copy and
paste the code into your site, and the widget appears and updates
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