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Westchester County Business Journal: Leveraging FUD Factor for Profitability

Written By
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Web Webster
Web Webster
Jun 29, 2005

“IBM’s systemic FUD sales training brought it great success.
Then payback came when Microsoft used FUD to scare users away from
using IBM’s competing operating system, PS-2 (The result: IBM’s
PS-2 is history). Today, the Linux community uses FUD to overwhelm
us about the security dangers of Windows.

“Here’s how it works. A competitor plants seeds of doubt to get
his prospect’s heart rate pounding with thoughts of dire
consequences from dealing with the other guy…”

Complete
Story

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Web Webster

Web Webster

Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.

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