Top White Papers and Webcasts

  • Do you feel like you’re fighting harder for customers’ business today than ever before? Ever wondered why you feel that way? It’s because customers have more control in today’s as-a-service world. They have more options and you’re one amongst many.  Molding your offerings and value propositions to the way our customers buy today is the best way to keep your existing customer base, as well as growing it. Read this guide to learn a new approach that will help you successfully …

  • On-Demand Webinar   Tech is progressing at a very rapid rate, and thinking about its implications can be daunting for a company. Consider IoT: it is becoming pervasive — from doorbells to industrial compressors.   In this event, Dr. Sanjay Sarma, Vice President of Open Learning and Professor of Mechanical Engineering at MIT, will discuss how limiting one’s imagination to a product mindset is limiting. Instead, he will explain how focusing on customer needs can lead to better …