"The Toronto-based filmmaker was in the U.S. promoting his new doc — which follows mushroom-hunting gurus and explores mushroom culture — when he discovered a company that creates these flash drives in different shapes, including that of a mushroom.
""I thought, 'Wouldn't it be great if I put the film Know Your Mushrooms and released it on a USB drive?'" he told CBC News.
"Last fall, British company PNY offered a 2GB flash drive for sale in Europe pre-loaded with the 1984 hit Ghostbusters. However, that drive contained digital rights management software in an attempt to prevent viewers from copying or sharing the film."
