“Where others would opt to make big bucks on a hot technology,
Apple wants to be the “Johnny Appleseed” of the tech world by
giving away its QuickTime multimedia streaming server
software.”
“The strategy makes good sense, say Apple executives, for many
reasons: It may lead to more people using the streaming technology,
it keeps Apple in people’s faces via more QuickTime logos and
icons, and it may lead to a larger chunk of the under-$5,000 server
market…”