“The struggling maker of software-development tools is changing
its corporate name back to Borland, the company’s original name.
The company changed its name to Inprise two and half years ago as
part of a new corporate marketing strategy.”
“In 1998, then-chief executive Del Yocam switched the company’s
name to Inprise as part of a new strategy to enter the
consulting-service business and sell e-commerce software to larger
companies. By doing so, the company put itself in direct
competition with tech giants Microsoft, Oracle, IBM and
others.”
“Shelton said the company has been considering the name
change for some time. He said Inprise will officially rename itself
Borland by the first quarter of next year. The company has been
calling itself a hybrid name, “Inprise/Borland,” for about the past
year.”