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CRN: Protecting Windows — Microsoft launches developer program to counter competitors

“Microsoft Corp. is gearing up for what could be its fiercest
battle for the development market since it parted ways with IBM
Corp. over the OS/2 operating system.”

“Internet application development, Java and Linux are
‘legitimate contenders with application developers, sucking them
away from Windows, Windows CE and the Microsoft toolset,’
[Microsoft president Steve] Ballmer said. ‘The last time that even
felt approximate to this to me is … when we and IBM divorced over
OS/2,’ he said.

Now, as then, Microsoft is responding by aggressively trying to
lure developers to Windows.”

Complete
Story

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