We know this of course. Windows 8 is very much positioned as a ‘desktop, to tablet, to mobile handset’ cross-device operating system and Apple’s iOS has (arguably) already been in this space for some time already.
Carrying this thought forward, we might argue that Android’s 68 percent share of the mobile market means that users will now be looking for a reliable way to interchange data between Android devices and Macs or PCs.
The question is, with Microsoft plus Apple plus Android all potentially vying for a slice of the cross-device pie, will we run into a cross-device cross-platform incompatibility problem?