“You probably already know the secret to getting a headline
broadcast louder through Google News: take the main subject lines
and pair them with a verb that denotes violence or tragedy. I
discovered this myself with headlines that contain mix ‘Microsoft’
or ‘open source’ with the verb ‘derail.’“Yesterday, Reuters scored an aggregation coup by pairing
‘Linux’ and ‘Microsoft’ with the verb ‘counterattack,’ resulting in
a story that rocketed to the top of the hit list without a beat or
a melody to it, and whose inaccurate derivatives were snatched up
even by local television…”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
LinuxToday is a trusted, contributor-driven news resource supporting all types of Linux users. Our thriving international community engages with us through social media and frequent content contributions aimed at solving problems ranging from personal computing to enterprise-level IT operations. LinuxToday serves as a home for a community that struggles to find comparable information elsewhere on the web.
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