“It is a common assumption that companies who distribute free
software will promote it, leaving the community to concentrate on
the meat of the project itself (including code, documentation,
graphics, and so on). But this is untrue; companies generally
devote few resources and little expertise, leaving communities to
fend for themselves in the big scary world of media and
marketing.“Thankfully, all is not lost. Projects such as Mozilla Firefox,
KDE and GNOME are fighting back with increasingly sophisticated
promotion teams. In the past year we’ve seen massive fund raising
initiatives, ever increasing community press coverage and a
blossoming free software media market. If you’re in an
under-promoted project, or you’re in a position to help, then this
article is for you…”
Web Webster has more than 20 years of writing and editorial experience in the tech sector. He’s written and edited news, demand generation, user-focused, and thought leadership content for business software solutions, consumer tech, and Linux Today, he edits and writes for a portfolio of tech industry news and analysis websites including webopedia.com, and DatabaseJournal.com.
LinuxToday is a trusted, contributor-driven news resource supporting all types of Linux users. Our thriving international community engages with us through social media and frequent content contributions aimed at solving problems ranging from personal computing to enterprise-level IT operations. LinuxToday serves as a home for a community that struggles to find comparable information elsewhere on the web.
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