“It is a common assumption that companies who distribute free
software will promote it, leaving the community to concentrate on
the meat of the project itself (including code, documentation,
graphics, and so on). But this is untrue; companies generally
devote few resources and little expertise, leaving communities to
fend for themselves in the big scary world of media and
marketing.“Thankfully, all is not lost. Projects such as Mozilla Firefox,
KDE and GNOME are fighting back with increasingly sophisticated
promotion teams. In the past year we’ve seen massive fund raising
initiatives, ever increasing community press coverage and a
blossoming free software media market. If you’re in an
under-promoted project, or you’re in a position to help, then this
article is for you…”