“The market had been previously sceptical about Creative’s
business strategy , and very concerned about its exposure to the
sound card business, but it looks like it’s diversifying out of
that,” HSBC Securities electronics analyst David Leow
said.”
“Creative is in the process of recreating itself with its
Internet investments, its move into e-tailing and Linux….”
“We’re excited to be offering support for the Linux OS in our
most popular products,” Sim said in a statement. He said Creative
released its first Linux open-source drivers for its Sound Blaster
Live! audio cards in November.”