Linux Magazine: The Capitalist in the Penguin Suit

“But while Sun is joining a long list of companies that have
announced their support for Linux, they are definitely putting
their own unique spin on the subject. While most Unix vendors have
been eager to present a friendly face towards the Linux community
in public, McNealy has downplayed its importance. He mockingly
refers to IBM’s altruistically hued ‘Peace, love and Linux,’
marketing campaign as ‘Peace, dope, and Linux.’ But all kidding
aside, when McNealy talks about Microsoft, he sounds like one of
the Linux faithful. Linux Magazine’s Adam Goodman and Robert
McMillan recently had the opportunity to meet with McNealy at Sun’s
Santa Clara campus.

“LINUX MAGAZINE: Why did Sun decide to brand
its own version of Linux?

“SCOTT McNEALY: Ultimately we believe that the
brand isn’t so important. You have 100 microprocessors in your new
automobile. Any idea what brand of OS those run? There’s a
microprocessor in that camera over there, and in that little
desktop speaker phone. Nobody knows what the brand of the OS is and
nobody cares…”

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