“…This is not a new idea, of course. Followers of American
college football can likely remember the days when the Sugar Bowl
was called the Sugar Bowl and not the Nokia Sugar Bowl. And the
FedEx Orange Bowl was just the Orange Bowl. Millions of dollars are
spent paying these organizations and others for the chance to get
their names mentioned in legitimate news and sports
broadcasts.”
“I figure the StartX Files could easily be worth a cool
grand.”
“The question becomes, who should I ask? From a moral
standpoint, I could ask the GNU Project, to make it the “GNU/StartX
Files.” But I don’t think they could come up with the coin.”
“A hardware manufacturer would be good: something like the
“Transmeta StartX Files,” but somehow that does not seem
catchy.”