M2 Presswire: Saatchi & Saatchi commences global rollout of Applix’s Enterprise CRM software

“…Saatchi and Saatchi, one of the world’s largest
advertising agencies
, has selected Applix’s Enterprise CRM
[Customer Relationship Management] software to manage its new
business leads on a global scale. The system will enable all
account staff responsible for new business to view sales activity
in other geographies. This will enable them to uncover
cross-selling opportunities, avoid client conflicts and share sales
and marketing matenials, including new business presentations.

The pilot for the system is scheduled to go live in November
1999 at Saatchi and Saatchi’s London office. The second phase will
roll out in the US, China and Hong Kong eventually going live in
all of Saatchi’s 152 offices in 92 countries.

Although this is a very large scale rollout, Saatchi
and Saatchi is optimistic that the implementation will be
straightforward thanks to Enterprise’s unique Java-enabled Web
The only equipment needed to run the application on
the Client side is a standard Web browser. This means that time and
costs associated with adding new users and maintaining the system
are extremely low…”

“Applix… develops, markets and supports web-based, front
office business solutions, which allow organisations to improve
decision-making and corporate productivity. The Front Office
Business Solutions include a suite of thin-client Customer
Relationship Management (CRM) applications… and a set of
real-time Business Intelligence applications… In addition…
Applix also provides a set of Decision Support applications,
consisting of Applixware and Applix Anyware products. The Company’s
products are available on a variety of software platforms,
including Windows, Windows NT, UNIX and Linux…”

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